After placing first in the Forbes Korea’s Power Celebrity Top 40 list for two consecutive years (2011 and 2012), Girls’ Generation was named the second most powerful celebrity in Forbes’s 2013 ranking. The magazine, now celebrating its tenth year of publication, produces the “Korea’s Power Celebrity 40″ list on an annual basis, defining celebrities as those who are well known amongst the general public. The magazine selects a field of 100 candidates, then ranks the top 40, deciding the order based on a candidate’s standing in the categories of earnings, influence, reputation, and professionalism.
With a total of 32 TV advertisements under their belt in 2012, Girls’ Generation had the most advertising appearances out of any celebrity on the list. However, international sensation PSY prevented them from holding the top spot for a third year in a row. Other notable people on the list included Son Yeonjae at #3, Big Bang at #5, and IU at #8.